Indian entertainment industry is a rapid growing industry, which is growing at the rate of 18% and reached Rs 450 billion in the year 2009. The reason behind the popularity of entertainment industry is the fact that people in India are really passionate about the work and people involved in the entertainment industry. Unlike other countries this is the biggest source of entertainment in India, as people mostly rely on films and television to attain entertainment. In other countries people have different interest and they get involve in various sports and other activities for attaining entertainment. Thus, in India people have great interest in reading and listening about entertainment industry. Thus the entertainment news is always the highlighting factor of daily news. The entire leading news paper and news channel have a separate segment for entertainment, in which they cover all the latest news and happening of the entertainment industry.

People tend to love the spicy gossips that are telecasted on these news channels as they provide every detail about the reel and real life of the stars bringing us much closer to them. The charisma and charm of these film personalities are such that people become blind followers of them and are passionate to know more and more about them. People blind attraction towards these people has helped news channels and newspapers to earn enormously by showing more and more entertainment news and stories. The news and stories about our favourite stars just keep us stick to the television and newspaper, as they provide us with current happenings going on in their life.