This week’s movie releases range from the sublime to the ridiculous, according to The Arts Desk’s reviewers.

To begin on a positive, Adam Sweeting was full of praise for Morgan Spurlock’s documentary ‘The Greatest Film Ever Sold’. With the same zeal and dedication which he brought to ‘Super Size Me’, Spurlock here makes a film about advertising and product placement by having it entirely financed by advertising and product placement. It turns out that he’s a great salesman, and manages to flog his film to various companies who then, of course, contractually demand that his film have their products and logos splashed all over it – they can even dictate where he stays and how he travels. His skilled ability to get to the bottom of these mercenary deals on camera allows the film to speak volumes, and also makes it unfailingly entertaining. Moreover it left Sweeting wondering just how outrageous such deals must be when the movie in question is a big-budget Hollywood offering.

At the other end of the spectrum, ASH Smyth could find nothing whatsoever to recommend about Paul WS Anderson’s 3D Hollywood blockbuster ‘The Three Musketeers’, which manages to take the classic story by Alexander Dumas and turn it into an absurd mess involving the Duke of Buckingham’s dastardly (and inexplicable) plans for war with France by way of jewel heists and zeppelins. Smyth found a mishmash of half-baked action, comedy and drama that references a hodgepodge of other films, enacted by a disappointing cast including Orlando Bloom, Logan Lerman, Matthew Macfadyen, James Corden and Christophe Waltz. Add to that the paucity of actual sword play and the ineffectual 3D effects, and the overall result was a shameful waste of its 100 million budget.